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Wellness Leads Global Travel Experiences Heading into 2024

By Cheryl MacKinnon

It is clear in data coming from numerous sources including the Global Wellness Institute, the international Wellness Tourism Association and major hotel companies mandating in-house research, consumers will continue to seek out experiences which are personal and provide connectivity, and those that afford environments of serenity to recharge and return home refreshed.

For example, Hilton Hotels & Resorts recently published the results of their global travellers’ survey conducted by the hotel company and Ipsos. Key take away is once again stressing the value of a good night’s rest “with a majority across all generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before”.

Read the full global report at

The Importance of Sleep

Sleep – it’s one of the key pillars to our longevity and vitality. Everyone from Oprah, Deepak, and Dr. Mark Hyman, to hotels, resorts and all-inclusive retreats tout the benefits of rest and a great night of sleep. Sleep can change everything, as explained in a recent article in the respected online magazine, wellspa360.

No matter our age, sleep is precious. Wrapping up the emphasis towards the benefits and health concerns affected by sleep, if you haven’t yet, please do listen to Wellness Travel BC’s recent podcast with Certified Life Coach, Catherine Roscoe Barr of The Life Delicious (shown above with her daughter, Bronwyn, ready for restful sleep). Catherine explains how we can take immediate steps to improve our sleep and gain a restful perspective as a result. Let us know what you think as we love hearing from our audience.

WTBC Nominated 3x for International Wellness Tourism Leading Light Award

With not one but three nominations for the 2023 Leading Light Award given by the International Wellness Tourism Association at last month’s convention in Palm Springs, California, we are very proud to share that Cheryl MacKinnon, Founder of Wellness Travel BC was the first runner up to this year’s winner, Rose Jordan, Director of Tourism, Mineral Wells, Texas. Congratulations to Rose and her team!

And again, a heartfelt thank you to the wonderful partners at WTBC who nominated us for this year’s award. We are honoured as we continue leading with our vision to have British Columbia, Yukon and ultimately all of Canada known as leading destinations for year-round wellness experiences in travel.

Watch for Exclusive Winter Experiences!

Kind of feels like we’re heading into Winter these past couple of days… so we’re planning our annual Winter Wellness Travel recommendations for upcoming newsletters. Be sure to watch for exclusive experiences available only in British Columbia and the Yukon.

Stay ‘sun safe’ with our partner, BU and order your Winter sun care protection at a special Wellness Travel price at You and yours will be protected on the links, on the slopes, to any activity outdoors!

Wellness wishes;

Cheryl MacKinnon
Chief Wellness Officer