First-Ever Wellness Travel Consortia Website Launches in BC

By Cheryl MacKinnon & Gayle Morris, Wellness Travel BC

Welcome to our site. We are thrilled you’ve found us and hope you’ll return often. In this first blog post, we’re sharing a bit of background on how wellness travel has evolved.

Times are changing. Wellness seekers are crossing over into every aspect of life. Teaching toddlers yoga, teenagers meditating, and climate change advocates each have their place in the wellness travel movement as you’ll learn here at We know this is the right time to bring together wellness travel seekers with the best providers of wellness possibilities available in British Columbia.

For the past twenty-plus years, mainstream media has picked up on people of all ages looking for new ways to live better and longer, with energy to spare, particularly in Western culture. Many would argue inner peace and well-being go back millennia with countries in Europe and Asia, promoting mindfulness and healthy living 100s or 1,000s of years long before the trends of today. Meditation, gratitude, yoga, clean eating and holistic medicine have been practised and shared amongst civilizations since the beginning of time.

It was only 15 years ago when the Global Wellness Institute opened its doors with research and development to support the exciting travel niche known as wellness. From the outset, the information allowed savvy tourism providers to grow their bottom line by adding wellness assets to their operations. The Institute’s work continues to provide invaluable data to the industry, and in fact, has helped in the creation of as has that of our colleagues at the Wellness Tourism Association.

What became apparent in the early days of wellness travel was focusing on putting the guest first. Travellers investing in their health when travelling for business or pleasure began demanding the most from their road trips, holidays and vacations. Travellers of all walks were soon requesting hotels and resorts to upgrade their gyms with top of the line equipment and put them in better locations. Fresh air, with big windows flooding natural light into fitness areas, were seen as positive, progressive moves. What is so unmistakable now, certainly wasn’t so that long ago. Mother Nature has always provided the best attributes for health and wellness.

The refurbishing translated to pools being renovated or built to allow for swimming lengths, often with adult-only hours. Savvy hotel and resort operators continue to see opportunities to further grow their wellness profiles by not only offering workout gear on loan – think Fairmont Fit and Wellness with Westin. Now, yoga and Pilates are on the wellness menu seven days a week, instead of only on weekends. Wellness is in the kitchen with cooking classes using locally harvested, fresh ingredients being a part of the guest experience at both urban and destination hotels and resorts. More recently, we’ve seen juice bars and a more comprehensive selection of healthy food choices available from room service to restaurants. Today, in 2019, wellness seeking guests travelling throughout the world are granted an abundance of health and wellness choices to help maintain their lifestyle.

This is the why and how of how was born. Connecting British Columbia’s community of wellness tourism and travel providers to showcase the province as a world-class, year-round wellness travel destination is here.

If you don’t find what you’re looking for today, please come back often and let us know what you would love to see here. We’ve made it is easy to stay up to date by signing up for our newsletter. And if you’d like to share your thoughts and ideas, please reach out to us at

What’s Next?

Exploring the Thompson Okanagan region’s remarkable wellness getaways.